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The fashion industry is home to a well-established global hierarchy. Indeed, New York, London, Milan and Paris dominate the fashion industry (Breward and Gilbert, 2006). However, unique local fashion industries not only exist - but thrive - outside of these traditional markets. Indeed, in recent years, studies on emerging fashion markets such as Sweden (Hauge, 2007), New Zealand (Larner, Molloy and Goodrum, 2007; Lewis, Larner and Heron, 2008) and Australia (Weller, 2008) have begun to explore the industrial and spatial dynamics of fashion industries outside of the ‘big four’. This research often takes an urban perspective, focusing on a fashion capital city, rather than a regional or national approach.